Tips on Building Your Own Brand, From The Expert

September 11, 2010  

Mike D. Merrill Speaks at Social Media Workshop from SMUDailyMustang.com on Vimeo.

Video by Aida Ahmed / Editing by Aida Ahmed and Andy Garcia

Mike D. Merrill, president of the Social Media Club of Dallas and director of marketing at ReachLocal, spoke to SMU students, staff and professionals in the fields of journalism and public affairs at the Social Media Workshop at SMU’s Division of Journalism on Saturday. During his presentation, Merrill talked about how to build your personal brand on the social web using tools like Twitter, LinkedIn and your own domain. The workshop was presented by the Press Club of Dallas and the Asian American Journalists Association.

Jessica Nuñez and Victoria Harres

The Social Media Workshop at SMU's Division of Journalism on Saturday included guest speakers Jessica Nuñez (left), owner of Nuñez PR Group, and Victoria Harres, director of audience development for PR Newswire. Nuñez and Harres shared tips on how social media can help public relations professionals connect with reporters online and distribute clients' messages to a wider audience. (PHOTO BY AIDA AHMED / SMU DAILY MUSTANG)

The workshop also included guest speakers Jessica Nuñez, owner of Nuñez PR Group, and Victoria Harres, director of audience development for PR Newswire. Nuñez and Harres shared tips on how social media can help public relations professionals connect with reporters online and distribute clients’ messages to a wider audience.

The opening panel focused on how to use social media as a journalistic tool. In this audio file, SMU digital journalism professor Jake Batsell introduces Theodore Kim, staff writer for The Dallas Morning News, and Mike Orren, founder of Pegasus News, each of whom shared social media strategies and practical tools for reporters:

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Comments

One Response to “Tips on Building Your Own Brand, From The Expert”

  1. Jessica on September 13th, 2010 6:32 am

    Great job to Ted Kim of Dallas Morning News and Jake Batsell of SMU School of Journalism for putting this event together.