Tech Blog: Review of Wired Magazine’s iPad App

September 22, 2010  

Posted by Amanda Oldham

iPad app review: Wired Magazine

  • Immediacy/Urgency:
  • Non-linear news presentation:
  • Multimedia:
  • Interactivity:
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    Sleek and shiny iPads deserve sleek and shiny apps. Thankfully, when it comes to technology and gadget news, the iPad couldn’t ask for more than the Wired Magazine App. Given that Wired’s main content is discussions and news pieces about new and upcoming technologies, I could only expect the best from their iPad app. I wasn’t disappointed.

    Immediately upon opening the app, I was greeted with a short video about the main subject of the current issue: whether or not watching shows on television is out of date. As I scrolled through the issue, each page was as glossy and finished as the hard copy, just embedded with videos that expanded on the stories on the virtual page. It allowed me to quickly glance at all of the pages from a distance, which made finding what I was looking for easier until I discovered that clicking on the title of the story in the Table of Contents skipped right to the story anyway, which only makes searching for a specific article to share with someone that much easier.

    Although the smooth multimedia and non-linear presentation of the app was enough for it to win a place in my heart, the only issues I found was in how often the app was updated and its questionable interactivity. Wired produces its issues monthly, thus the app is only updated once a month, and in the world of technology, one month can mean all the difference in a rapidly evolving industry.

    However, I understand that the magazine is not Wired’s main focus, and that information is constantly updated on the website, which offers a huge amount of communication between readers and those posting. The app only downloads the pages and videos of a certain issue. While iPad readers may pick and choose which stories they want to read about, Wired mostly leaves the interactivity to the website.

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