Global News Blog: Cinema: A Valuable Public Diplomacy Tool

February 18, 2009  

Posted by Ashley Warmack

According to “Colombia Reports”, Colombia is having a hard time getting people to support entertainment. Many people believe that Cinema life, things such as T.V., music, and film are trash and nonsense. However, according to the reports, they disagree, stating, “Cinema has become a tool for nation-building, but also for the mass communication of a nation’s idea of itself, and as such, one of the most successful tools of public diplomacy. ”

Colombia must support outlets of visual expression that respond to this purpose. Being able to send out a message through entertainment media has a huge influence on all nations and is a powerful communication tool to get through to the public.

However, I think countries should be aware of how other countries are portrayed though entertainment. “Hollywood not only has contributed to the branding of the American identity, but it also has contributed to branding, often misleadingly, other national identities.” In order for Colombia to not be “branded” by other country’s cinema art, other countries need to be promoted as a whole.

Many countries have been successful in the film and entertainment industry; and clearly Colombia needs a break through. Colombians are just now realizing how big of an impact entertainment media effects ones culture. Colombia needs to be finding people that can promote and support Colombian Cinema.

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One Response to “Global News Blog: Cinema: A Valuable Public Diplomacy Tool”

  1. Eric on February 18th, 2009 7:15 pm

    Considering the most popular “entertainment” in Latin America are the novellas on Telemundo and Univision, it’s not surprising that most Columbians think cinema is trash. Then again, the most popular “entertainment” in the U.S. are reality shows. Talk about trash.