The Daily Update: Wednesday, February 24

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VIDEO: Mustang Minute, Monday Feb. 22

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Daily Update: Monday, Feb. 22, 2010

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VIDEO: Mustang Minute, Thursday Feb. 18

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Global News Blog: 2010 Olympic Games To Give Canadians Heavy Media Access

February 10, 2009 by · 3 Comments 

Posted by Kelsey Howard

Canada’s Olympic Broadcast Media Consortium announced Feb. 9 the launch of the websites CTVOlympics.ca and RDSolympiques.ca that will provide full coverage of the 2010 Vancouver Olympics. The websites have gone up a year in advance, the earliest ever for an unveiling of an Olympic website. The sites will include over 2,400 hours of Game coverage and interactive news media updated constantly. To read about more website features click here.

So what does this mean for us? On the most basic level, it means no one will have to miss any of the curling events. Every sport will be streaming live in several different languages. For Canadians, it means people are changing the way they use the media. Canada’s Olympic Broadcast Media Consortium President, Keith Pelley, says, “We are redefining how Canadians consume content and putting them in control of their own personal Olympic Games experience.” These websites will set a new precedent for how people view Olympic sports and the amount of coverage available to consumers.

The launch of these websites clearly mirrors the expansion of online media in recent years, and will set the standard for coverage at future Olympic sites as well. It is likely we will see similar efforts in the 2012 London Summer Games and 2014 Sochi, Russia Winter Games to broaden the coverage available. While the extensive coverage on both CTVOlympics.ca and RDSolympiques.ca will undoubtedly provide media consumers with more access to the events and athletes, should we expect any negative outcomes? Should reporting the Olympic Games really be about catering to the public?