Super Bowl: Media Day Experience

February 1, 2011 by · 1 Comment 

By Marissa Belske
msbelske@smu.edu

Super Bowl Media Day has long been a time for reporters with a crazy side to express themselves.This year, four unsuspecting SMU journalists got to experience the fast-paced and unpredictable nature of Super Bowl Media Day.

SMU senior Kimmy Ryan interviewed former Mustang Emmanuel Sanders at the 2011 Super Bowl Media Day. (PHOTO BY MARISSA BELSKE / THE DAILY MUSTANG)

With a past history of interesting antics, such as marriage proposals and unique questions, I walked into Jerry’s palace expecting the unexpected. As we walked into the billion-dollar structure from the freezing cold outside, I was immediately aware of the magnitude of this event. We walked down on the soft turf of the Cowboys stadium and that is when the madness began.

One journalist from NickToons was dressed up as a superhero at the 2011 Super Bowl Media Day. (PHOTO BY MARISSA BELSKE / THE DAILY MUSTANG)

With the chance to see football greats such as Ben Roethlisberger and Aaron Rodgers, I was slightly star struck. But I wasn’t the only one amazed at the magnitude of Media Day. Many of the athletes themselves were recording Media Day on their own personal electronic devices.

“Media Day is a lot of the same questions, but like everything is part of the process. You just have to go through it so I don’t mind it,” said Steelers offensive tackle and former Cowboy Flozell Adams.

Not only were the current stars of the Super Bowl at the event, but the all-time greats were also there. We had a chance to see and interview Deion Sanders and Warren Sapp. On the way out, we ran into Chad Ocho-Cinco. For a SMU student who has always had a passion for sports, it was very surreal.

While most of the media at Media Day were there to be professional, there were a few who drew attention to themselves. One reporter was in a blue cardboard box that looked like one of the players’ podiums. He went around the field asking players to interview him.

A Telemundo reporter went around asking players to interview him at the 2011 Super Bowl Media Day. (PHOTO BY MARISSA BELSKE / THE DAILY MUSTANG)

SMU's Kimmy Ryan interviews Vic the Brick from FOX Radio. Brick was one of the many journalists who showed up dressed in their own unique way. (PHOTO BY FERNANDO VALDES / THE DAILY MUSTANG)

Radio host Vic “The Brick” Jacobs, a host on the Fox Sports Radio network based in Los Angeles was dressed to impress as well. Vic “The Brick” sported a leopard shirt with fringe, three layers of vintage rabbit fur, a two-tone wig and oversized sunglasses.

“I rock a lot of fur,” said Vic.

There were many high-profile women that attended Media Day as well. Swimsuit model Brookyn Decker was there for Entertainment Tonight and Ines Sainz for Azteca TV. You may remember Sainz as the woman whose call to fame came after hearing catcalls in the New York Jets’ locker room earlier this year.

“It’s my first Media Day,” Decker said. “It’s a lot more intense and crazy than I expected. It is really fun to meet the guys that play the game.”

At the end of the day, Super Bowl Media Day was unlike anything I have ever experienced. What began in 1986 as Picture Day has transformed into a true spectacular of media life.

SMU junior Brittany Levine interiviewed many Steelers at the 2011 Super Bowl Media Day. (PHOTO BY MARISSA BELSKE / THE DAILY MUSTANG)

(Daily Mustang reporters Brittany Levine, Fernando Valdes and Kimmy Ryan contributed to this article.)

Video and Editing by Fernando Valdes
jvaldes@smu.edu

Super Bowl Media Day from SMUDailyMustang.com on Vimeo.

VIDEO: Interview with Journalism Icon and NewsHour Anchor Jim Lehrer

October 7, 2010 by · Comments Off 

By Kassi Schmitt
kschmitt@smu.edu

Jim Lehrer, executive editor and anchor of The NewsHour on PBS, had the audience laughing and applauding his stories and successes as a journalist Wednesday night at the 11th annual Sammons Media Ethics Lecture.

The distinguished journalist spoke to a sold-out crowd of students, faculty and Dallas residents about how he came to where he is in his career today, adding some important ethical tips about journalism he learned along the way.

Lehrer sat down to speak with the Daily Mustang’s Kellis Cunningham about his long career. Check out the video below.

VIDEO: Interview With Jim Lehrer from SMUDailyMustang.com on Vimeo.

“Journalism isn’t about truth, it’s about gathering facts,” Lehrer said. “Our job is only to provide the facts and let each individual consumer make up his or her own decision.”

Establishing Texan Roots

Lehrer said he began to focus on becoming a journalist at the age of 17 after his baseball coach shattered his dream of ever becoming a professional and a teacher told him he had a knack for writing.

After serving in the Marine Corps, Lehrer sent letters to four different news organizations in hopes of securing his first journalism job. He endured rejection by all but The Dallas Morning News, where he was offered a position as a federal reporter.

Lehrer quit a short time later when his editor refused to run an article he had been working on about a civil defense operation in Dallas in fear that it would embarrass one of his friends.

Hearing Lehrer had left the newspaper, the Dallas Times Herald instantly hired him as a court reporter where he said he learned many of the lessons of journalism that he carries with him every day.

“There is no such thing as a sure thing,” Lehrer said in regards to journalism. “If you wait until you have the truth, you’ll never go to press. The truth is deeper than a set of facts.”

Lehrer mentioned other significant events in his journalism career that affected him throughout the rest of his profession that kept the audience waiting on the edge of their seats.

On the day of the John F. Kennedy assassination, Lehrer was stationed in Dallas at Love Field airport to report on the arrival and departure of the president. He was told to find out if the bubble top on the car Kennedy would be riding in was to remain on or off the vehicle. After asking a secret service agent, the top was removed and Kennedy was escorted downtown where he was shot and killed.

“One event can change the course of all our fragile lives,” Lehrer said remembering the course of the day’s events. “On any given day, something somewhere could happen.”

After recounting other influential events in his career including a lecture given by Martin Luther King Jr. at SMU, Lehrer said he left the print industry of journalism. He began his television career at KERA-TV which eventually led him to Washington and the production of The NewsHour on PBS.

A Familiar Crowd

Audience members attending the lecture not only came from the SMU community, but streamed in from the surrounding area as well. Allen, Texas couple, Stan and Donna Newding, attended the lecture after reading about it in the paper and said they found the evening to be very entertaining.

“It was clear that [Lehrer] had a purpose before he even started his career,” Stan Newding said. “Some doors opened and some closed but he always knew what he wanted to do.”

But among the crowded theatre, Lehrer was able to recognize a few friendly faces.

Lehrer told the story of how the first time he spoke in front of a group of people it was for SMU English professor Marshall Terry’s class, who happened to be seated in the auditorium Wednesday night.

John Tackett also was also in the audience listening to his close friend’s lecture. Tackett and Lehrer were previous co-workers and had met at KERA where they worked together on the Dallas Newsroom segment and became very close.

“This merely put the shine on the true Jim Lehrer and his character, honesty and truth,” Tackett said. “He’s not getting older, he’s getting better and I would say his accomplishments speak for everything.”

Lehrer concluded his lecture by offering a few of his personal ethical rules to abide by in the journalism field.

“Do nothing I can’t defend, do the story as if it were about me, always assume there is another side to the story, separate opinion and analysis, assume all my readers are as smart as I am, don’t use anonymous quotes and I am not in the entertainment industry,” Lehrer said.

The Rosine Smith Sammons Media Ethics Lecture Series is hosted annually by SMU’s Division of Journalism and is funded by an endowment from the Rosine Foundation Fund of Communities Foundation of Texas. The series is named in honor of Rosine Smith Sammons, who graduated from SMU in the 1920s with a degree in journalism.

VIDEO: CEO and Editor In Chief of Texas Tribune talks to Future Journalists

September 30, 2010 by · Comments Off 

Posted by Andy Garcia

Evan Smith, the CEO and Editor In Chief of The Texas Tribune, spoke to journalism students on campus today. Smith talked about how student reporters have the opportunity now more than ever to prepare themselves for the changing world of media.

VIDEO: Evan Smith Talks To Future Journalists from SMUDailyMustang.com on Vimeo.

Tech Blog: Review of USA Today’s iPad App

September 22, 2010 by · 1 Comment 

Posted by Nicolle Keogh

iPad app review: USA Today

  • Immediacy/Urgency:
  • Non-linear news presentation:
  • Multimedia:
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    I chose USA Today for my review of its iPad application versus the hard copy version. This was my first time using an iPad, so my overall experience with it was interesting and eye opening.

    The USA Today app offers a lot of interactivity for the user, but is very organized at the same time. The layout of the page, as well as the text and images, are orderly. It’s really neat that the sections of the paper such as Travel, Money, and Sports are listed at the top of the page and will open within milliseconds of the user tapping any of them. The iPad app simply moves to the section you click on and opens to a full page instantly, without having to wait for a page to load like in a web browser (not to mention flipping several pages to get to a certain section in a newspaper.) Navigation on the iPad app for USA Today is simply easier, faster, and less confusing, and that’s what I found most impressive about it.

    I could see what time stories were posted to the web app, and they were updated often. Comparing the app to the daily newspaper, I see how the iPad app is an essential tool to receiving urgent news. With a hard copy of USA Today, the consumer would have to wait until the next day to get the news. For this reason, I give the app a 5 for immediacy/urgency. I already mentioned that the app has an organized presentation, but the first thing I noticed when I opened it was just how many characters there were crammed onto one page. Though organized, I’d say the amount on the page is a little overwhelming, so I’m giving a 3 for non-linear presentation. For interactivity, I’ll give a 5 because I am impressed with the surprisingly simple navigation with the application.  I did notice a good deal of multimedia content, including maps on the weather page as well as many, many photos (and galleries.) I’ll give the app a 5 for multimedia content because the images really do break up the huge amount of text on the page.

    Overall, I enjoyed my experience with the iPad and hope to be able to use it again in the future for news as well as communication purposes. I’m interested to see how other apps compare when the other students write their reviews.

    Tech Blog: Review of Wired Magazine’s iPad App

    September 22, 2010 by · Comments Off 

    Posted by Amanda Oldham

    iPad app review: Wired Magazine

  • Immediacy/Urgency:
  • Non-linear news presentation:
  • Multimedia:
  • Interactivity:
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    Sleek and shiny iPads deserve sleek and shiny apps. Thankfully, when it comes to technology and gadget news, the iPad couldn’t ask for more than the Wired Magazine App. Given that Wired’s main content is discussions and news pieces about new and upcoming technologies, I could only expect the best from their iPad app. I wasn’t disappointed.

    Immediately upon opening the app, I was greeted with a short video about the main subject of the current issue: whether or not watching shows on television is out of date. As I scrolled through the issue, each page was as glossy and finished as the hard copy, just embedded with videos that expanded on the stories on the virtual page. It allowed me to quickly glance at all of the pages from a distance, which made finding what I was looking for easier until I discovered that clicking on the title of the story in the Table of Contents skipped right to the story anyway, which only makes searching for a specific article to share with someone that much easier.

    Although the smooth multimedia and non-linear presentation of the app was enough for it to win a place in my heart, the only issues I found was in how often the app was updated and its questionable interactivity. Wired produces its issues monthly, thus the app is only updated once a month, and in the world of technology, one month can mean all the difference in a rapidly evolving industry.

    However, I understand that the magazine is not Wired’s main focus, and that information is constantly updated on the website, which offers a huge amount of communication between readers and those posting. The app only downloads the pages and videos of a certain issue. While iPad readers may pick and choose which stories they want to read about, Wired mostly leaves the interactivity to the website.

    Tips on Building Your Own Brand, From The Expert

    September 11, 2010 by · 1 Comment 

    Mike D. Merrill Speaks at Social Media Workshop from SMUDailyMustang.com on Vimeo.

    Video by Aida Ahmed / Editing by Aida Ahmed and Andy Garcia

    Mike D. Merrill, president of the Social Media Club of Dallas and director of marketing at ReachLocal, spoke to SMU students, staff and professionals in the fields of journalism and public affairs at the Social Media Workshop at SMU’s Division of Journalism on Saturday. During his presentation, Merrill talked about how to build your personal brand on the social web using tools like Twitter, LinkedIn and your own domain. The workshop was presented by the Press Club of Dallas and the Asian American Journalists Association.

    Jessica Nuñez and Victoria Harres

    The Social Media Workshop at SMU's Division of Journalism on Saturday included guest speakers Jessica Nuñez (left), owner of Nuñez PR Group, and Victoria Harres, director of audience development for PR Newswire. Nuñez and Harres shared tips on how social media can help public relations professionals connect with reporters online and distribute clients' messages to a wider audience. (PHOTO BY AIDA AHMED / SMU DAILY MUSTANG)

    The workshop also included guest speakers Jessica Nuñez, owner of Nuñez PR Group, and Victoria Harres, director of audience development for PR Newswire. Nuñez and Harres shared tips on how social media can help public relations professionals connect with reporters online and distribute clients’ messages to a wider audience.

    The opening panel focused on how to use social media as a journalistic tool. In this audio file, SMU digital journalism professor Jake Batsell introduces Theodore Kim, staff writer for The Dallas Morning News, and Mike Orren, founder of Pegasus News, each of whom shared social media strategies and practical tools for reporters:

    NOLA NOW: A Trip With Zeitoun

    August 31, 2010 by · Comments Off 

    Video and Editing By Josh Parr, Nicolette Schleisman and Kassi Schmitt

    The NOLA Now team spent Sunday morning with Abdulrahman Zeitoun as he drove us around the city and explained his experiences from the book ‘Zeitoun.’ Specific places we visited were the house where he fed the dogs every day, the house on Claiborne where he was arrested, and Camp Greyhound where Zeitoun was taken and held for three days under miserable conditions. For more on Zeitoun’s experience read Josh Parr’s story in Wednesday’s Daily Campus.

    NOLA Now: A Trip with Zeitoun from SMUDailyMustang.com on Vimeo.

    NOLA Now: Journalism Students Arrive in Louisiana

    August 27, 2010 by · Comments Off 

    Posted By Elizabeth Lowe and Aida Ahmed

    SMU journalism students have officially crossed the Louisiana state line and are expected to arrive in New Orleans later today. Students make a pit stop to unfold laptops, plug-in flip cams, and charge gear. Stay tuned to the Daily Mustang NOLA Now Blog for updates and footage throughout the weekend.

    (SMU journalism students arrive at the Louisiana Border. They take a pit stop before they continue on to New orleans. (PHOTO BY SARAH BRAY / THE DAILY MUSTANG)

    SMU Journalism students Joshua Parr and Hayley Nelson unload, grab breakfast and prepare for a weekend of live news coverage. (PHOTO BY SARAH BRAY / SMU DAILY MUSTANG)