VIDEO: Super Bowl Media Day

February 3, 2011 by · 2 Comments 

Video and Editing by Fernando Valdes
Reporting by Brittany Levine

Click here to see From SMU to the Super Bowl: Emmanuel Sanders

This week’s Super Bowl Media Day offered the usual bizarre assortment of joking football players, swimsuit models, costumed reporters, and everything in between. Watch this video and check out Daily Mustang sports editor Marissa Belske’s column and photos.

Super Bowl Media Day from on Vimeo.

Packers Arrive For Super Bowl; Will Practice in Park Cities

January 31, 2011 by · 3 Comments 

Green Bay Packers quarterback Aaron Rodgers fields questions during a Super Bowl press conference Monday at the Omni Mandalay Hotel. (PHOTO BY BRITTANY LEVINE / SMU DAILY MUSTANG)

The Green Bay Packers arrived for Super Bowl XLV on Monday afternoon, touching down at Dallas/Fort Worth International Airport just before 4 p.m. The NFC champions will practice this week at SMU’s Ford Stadium and also at Highland Park High School’s indoor practice facility.

On Tuesday, check back for a video capturing the Packers’ arrival, and follow the #sbsmu hashtag to keep track of our Super Bowl Media Day tweets from Cowboys Stadium in Arlington.

Members of the Green Bay Packers make their way from the plane to shuttle buses after landing at Dallas/Fort Worth International Airport on Monday afternoon. (PHOTO BY BRITTANY LEVINE / SMU DAILY MUSTANG)

PRSSA presents Super Bowl Host Committee

October 7, 2010 by · Comments Off 

Charlie Wilson, head of advertising and marketing for the Super Bowl Host Committee, spoke to students Wednesday night in the O’Donnell Lecture Hall in Owens Fine Arts Center. The lecture, hosted by SMU’s Public Relations Student Society of America (PRSSA), was supposed to be given by Tony Fay, VP of Programming for Super Bowl XLV, but due to a conflict with an NFL meeting, he was unable to attend.

Wilson began by telling students what the host committee has been doing to prepare for Super Bowl 2011. To get people excited, the committee had an exposition at the State Fair of the 100 greatest football moments in North Texas. Highlighting local, North Texas football stars, raises awareness about football and the Super Bowl coming to town. The committee, with the help of American Airlines, created a website where people could vote for favorite plays and highlights.

“We used every communication tool to promote this campaign,” Wilson said.

These “tools,” which included different types of Internet networking, almost tripled the anticipated number of participants in the campaign. American Airlines let voters sign up for an Aadvantage account, while the host committee was able to promote the Super Bowl.

“That’s the thing with PR, you want to make sure it is a win, win for each side,” Wilson said.

Wilson’s job is to make sure that Super Bowl XLV is like no other, and his many ideas for upcoming events made the crowd feel that his goal is at his fingertips. He explained how Dallas is a big sports city with ample financial support, but 10 years ago the city would not have been ready to take on such a big event.

“The demographics of this area have changed throughout the years,” Wilson said. “You have to think in a macro way, how will you get the entire region involved?”

PRSSA is a student organization that brings speakers to SMU to help promote and educated students about Public Relations and different job opportunities in the DFW area. Jonathan Machemehl, the PRSSA program director, said that these events are to show students that there is a wide variety of PR jobs in different markets.

“ I think it’s very important for students to come to these events and see how PR extends into so many different majors,” Machemehl said.

VIDEO: Arlington Preparing for ‘Best Super Bowl Ever’

April 27, 2010 by · Comments Off 

By Kimmy Ryan

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