According to the latest report by IMARC Group, titled “India Household Cleaners Market Size, Share, Industry Trends, Growth, Opportunity and Forecast 2022-2027“, the India household cleaners market reached a value of US$ 6,163 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 18,757 Million by 2027, exhibiting a CAGR of 19.63% during 2022-2027.
Household cleaners refer to various cleaning products used to clean hard and soft surfaces. Some commonly used household cleaners include surface cleaners, disinfectants, bleaches, laundry cleaners, dishwashing liquids, window and glass cleaners, and specialty cleaners. They are widely available in aerosol cans, triggered sprays, and in-pump actuated bottles. They assist in removing dirt, stains, germs, and other contaminants and are highly effective against grease, dust, microbial growth, clay, soap scum, and mold. As a result, household cleaners are rapidly gaining traction across India as they help maintain personal health and hygiene in the household.
|Base Year: 2021|
|Forecast Year: 2022-2027|
India Household Cleaners Market Trends and Drivers:
The India household cleaners market is primarily driven by the growing concerns regarding personal hygiene and cleanliness amid the recent coronavirus disease (COVID-19) outbreak. Additionally, several favorable initiatives undertaken by the government of India to spread awareness regarding proper hygiene and cleanliness have augmented the product demand.
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Furthermore, the leading manufacturers are launching safe and clean-label household cleaners containing natural and organic ingredients due to the escalating demand for eco-friendly and sustainable household products. Along with this, the shifting consumer preferences toward specialized cleaners have accelerated the product adoption rate.
Other factors, including the expansion of organized retail stores, improving lifestyles, elevating incomes, rapid urbanization, and easy product availability via e-commerce channels, are also anticipated to propel the market growth.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
India Household Cleaners Market 2022-2027 Analysis and Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Hindustan Unilever Limited (Unilever), Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC), Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble), Jyothy Labs Limited, Nirma Limited, Fena (P) Limited, Dabur India Limited, S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.) and Pitambari Products Pvt Ltd.
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The report has segmented the market on the basis of region, product, ingredient, distribution channel, income group, application and premiumization.
Breakup by Product:
- Surface Cleaner
- Toilet Bowl Cleaner
- Window Cleaner
- Glass Cleaner
Breakup by Ingredient:
Breakup by Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
Breakup by Income Group:
- Middle (INR 2.5 lacs- INR 27.5 lacs)
- Low (Less than INR 2.5 Lacs)
- High (Greater than INR 27.5 lacs)
Breakup by Application:
Breakup by Premiumization:
Breakup by Region:
- North India
- West and Central India
- South India
- East India
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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