Tech Blog: Review of CBS News iPad App

December 5, 2010  

Posted by Marissa O’Connor

iPad app review: CBS News

  • Immediacy/Urgency:
  • Non-linear news presentation:
  • Multimedia:
  • Interactivity:
    On my flight home for the Thanksgiving holiday I stumbled upon a Yahoo! News article which addressed the plan for Apple and News Corp to create “the first iPad-only news publication.” Originally, I questioned this new concept, a news publication created solely for the iPad with no other forms of publication – how could that take off? It wasn’t until I explored the CBS News app that I truly saw how the iPad could soon forever change the world of journalism.

    The CBS News app was launched less than three months ago on Sept. 13. The app is continuously updated with the latest content from and it is presented in a clear, easy-to-read manner. The app can be viewed in both portrait and landscape settings. Users viewing the application through portrait mode can easily access news stories of their interest including politics, health, entertainment, and sports.

    Viewing the app through landscape mode allows one to quickly and easily access the top news and the most popular news of the week. Each story also includes related content such as photo galleries. However, one thing the application is lacking is user interactivity. Polls and comments from readers would enhance this application.

    Users can switch from “News” to “Shows” which features both full-video episodes as well as short clips from popular CBS programs including the Evening News with Katie Couric. At the touch of the screen, users of the CBS News application can easily share their favorite stories with friends through Twitter, Facebook or E-mail.

    What impressed me the most about the CBS News app is that by simply bringing the iPad to the gym with me I was able to read the news articles that had caught my eye earlier on while also watching an entire episode of Evening News. During my run, the iPad replaced both the computer and the TV. Overall, the accessibility and coverage of the CBSNews application highly impressed me, and best of all, the CBS News app is completely free.

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